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Samsung Goggle box vs LG TV: which Boob tube brand is better?

A large samsung tv in a white room with a swimming polar bear on the screen.

(Image credit: samsung)

If you're currently trying to choose betwixt a Samsung TV and LG Television, we're here to assistance. These top TV brands accept had their fair share of innovations, setbacks and successes, with many of their televisions sets making our best TVs list year after yr.

The most meaning differentiating factor between a Samsung Television set vs LG Boob tube was QLED and OLED technology for a long time. Samsung had QLED, and LG made OLED. Merely now, things aren't so clear cut.

Samsung launched its showtime OLED TV in a decade – cheque out our easily-on: Samsung S95B QD-OLED Idiot box review – and LG says it's putting serious effort into its QNED TVs with breakthrough dot technology. Read our what is QNED guide to notice out more.

Although both brands might be branching out into new territories, there are still plenty of similarities between what they offer and key differences between their Telly sets.

This Samsung vs LG TV guide should assistance you make up one's mind which one is right for you lot. If you get to the cease of the guide and know which make you desire to become for but not which specific Tv, cheque out our best Samsung TV and best LG TV guides.

Samsung Tv vs LG Television set: overview

Samsung and LG are two large-scale tech manufacturers that sell some of the best smart TVs you tin can buy today for both loftier and depression price points, though with somewhat dissimilar panel technologies for many of their high-finish sets. Y'all don't demand to know what these differences are right at present, but they might exist deal-breakers.

Both are South Korean manufacturers that sell televisions globally and accept a meaning presence in the UK and US – different Panasonic or Philips, who don't accept licenses in North America – with a large install base of operations and a broad range of televisions launched each year.

It's hard to compare pricing, given how many sets Samsung and LG launch each year, running from some of the best 32-inch smart TVs and the best 4K TVs through to some of the best 8K TVs for super-sized sets that run you lot thousands of dollars or pounds. Whatsoever size, shape, resolution or budget you lot're looking for from your new Tv, either brand will have you covered.

A screenshot of LG's WebOS smart TV platform. — LG's WebOS smart Tv set platform (Image credit: LG)

Samsung Idiot box vs LG Goggle box: smart TV platform

Both Samsung and LG employ their own proprietary smart Tv platform, and each has its ain personal flavor.

LG has been leading with webOS – a minimal, stripped back smart TV interface – since 2014. It uses a horizontal menu bar for unremarkably-used apps, streaming services, and inputs, with customizable placement so you lot can option and choose where your favorite apps sit down on the dashboard.

Samsung'due south Tizen platform doesn't differ hugely in its layout (you could say it was influenced by the one-time), though it doesn't take as impressive a search algorithm every bit LG's ThinQ AI software.

Merely what of phonation assistants? LG'south OLED and Super UHD sets come up with Google Assistant born and some limited compatibility with Alexa-controlled devices. Samsung uses its ain (somewhat worse) offset-party Bixby assistant, though again only for mid-range or premium sets – and with the option to employ Google Assistant or Alexa through third-political party devices.

A large TV on a cabinet in a green room. — (Image credit: Samsung)

Samsung Tv set vs LG TV: panel tech

Today'south premium idiot box market is divided into two panel technologies: OLED and QLED.

OLED, which stands for 'organic light-emitting diode', is a Television set panel that can emit its ain light instead of having low-cal shone through it. This enables brilliantly thin Television displays and the ability to control the brightness of individual pixels. OLEDs are known for their vibrant colors, deep black levels, and low brightness.

There'southward often talk of 'burn in' images on OLED screens, but much of this is anecdotal, and you'd probably need to exist working the set up very hard for this to become a problem.

All OLED panels are manufactured by LG Display, so yous have LG to give thanks fifty-fifty if you lot've got a Sony OLED in your home.

QLED, on the other manus, is a proprietary engineering developed by Samsung. QLED uses a filter of breakthrough dots to enhance color and contrast and brand exercise with several dimming zones to vary brightness across the screen – rather than being able to practice and so with each pixel individually. QLED TVs are also a lot brighter than OLEDs (thousands of nits versus hundreds) though they tin struggle to bear witness both light and dark images as effectively at the aforementioned time every bit a result.

Nosotros've gone into this fence in more than detail in our QLED vs OLED guide. It'll exist enough to say that OLED is mostly suited to high-quality video formats in dark viewing environments, while Samsung's sets lag on contrast (insufficiently) but make upward for information technology with a vivid and impactful display.

A screenshot showing the power of Dolby Vision by comparing two images of a glacier side-by-side. — (Epitome credit: Dolby)

Samsung TV vs LG Tv set: formats

Both TV brands dorsum a slightly dissimilar format for loftier dynamic range (HDR), with LG packing Dolby Vision into its premium range of OLEDs and Super UHDs, while Samsung favors HDR10+ for its premium TVs.

Both formats utilize what'south called dynamic metadata to tailor the output of the television to the content beingness displayed, so scenes of dark underground caverns or well-lit drawing rooms vary the levels of brightness, contrast, and picture processing accordingly.

Dolby Vision is really the more avant-garde format, with 12-bit color gamut instead of the 10-scrap HDR10+, and is too more than usually plant (both the Google Chromecast with Google Telly and Apple TV 4K take advantage of Dolby Vision).

Absolutely, the preferred HDR format is but really a concern at the higher end of the price range, but those spending large should think carefully about which services they're likely to want HDR content on.

it'south also worth mentioning that Panasonic has no loyalty to one HDR format or the other, and even the affordable Panasonic GX800 LED TV supports both Dolby Vision and HDR10+.

An image of a Samsung TV mounted on a wall in a grey room showing a mountain range on the screen. — (Prototype credit: LG)

Samsung Television vs LG Television set: which should y'all cull?

During the pandemic, both TV manufacturers have a difficult fourth dimension due to production delays and a drop in demand.

Samsung is the market leader, and could entrench that position with its new QD-OLED TVs, quantum dot-OLED hybrids, which might accept on LG's OLED tech.

Both companies are focusing on their electric current display technologies, and aren't going to suddenly finish supporting whatsoever of the new TVs they're currently bringing to market. So which ready you pick should really just be down to what you want in your living room.

If you're looking for the well-nigh impressive picture show quality out at that place, regardless of toll, nothing currently beats LG'south OLED panels for color and contrast (read our LG C1 OLED TV review). Just the best Samsung TV can certain low-cal up a room, and offers a higher (if slightly unnecessary) boost in pixel density, take a look at our Samsung QN900A 8K QLED Idiot box review.

Still, if you're happy with your current television simply might want to upgrade in another few years – well, it could be a whole dissimilar story by then.

Henry is a freelance technology journalist. Before going freelance, he spent more than than iii years at TechRadar reporting on TVs, projectors and smart speakers as the website's Home Movie house Editor – and has been interviewed alive on both BBC World News and Channel News Asia, discussing the futurity of transport and 4K resolution televisions respectively. As a graduate of English language Literature and persistent theatre enthusiast, he'll normally be found forcing Shakespeare puns into his technology articles, which he thinks is what the Bard would have wanted. Bylines also include Border, T3, and Piddling White Lies.